Currently in Research we are reading a book called, "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge. They discuss what is wrong with PR and how we can fix it. "PR is evolving quickly, from the technology used, to the changing market dynamics, to the increased demands and empowerment for the twenty-first-century consumer," Solis and Breakenridge said. I feel that the evolution of Social Media has giving us the opportunity to network more and reach a wider audience.
I really liked the chapter, Traditional vs. New Journalism. In this chapter they discussed how traditional journalism is fading away and opening a gate for new journalism. Journalist are not searching for news as much these days because technology has allowed everyday citizens to capture news for them.
The chapter, "PR is About Relationships," was also interesting. I liked this chapter because it talks about how PR is about building relationships. Building relationships is extremely important because in PR, people need people. PR influences consumers and consumers influence PR.
"PR is evolving into a hybrid of communications, evangelism, and Web marketing, strung together by the teachings and benefits of sociology, anthropology, and psychology."
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I also thought that the PR is about relationships part interesting. The authors comment on how it's no longer "top-down PR" but about creating relationships with the client and consumer.
ReplyDeleteI really think PR is evolving into something great. We need to keep up with the technology and not be stuck in the past. With the techology we currently have, I agree that we can network and reach more audiences.
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