Wednesday, September 2, 2009
Ethics in PR
Today in class we discussed ethics. One area we covered the most was PR research. There are five rules that all PR practitioners need to follow in order to complete a successful research project. I feel the main message dealt with confidentiality. If the research isn't kept confidential, you probably won't have many people willing to participate. You will also lose credibility as a reliable source for information. Another topic we talked about dealing with confidentiality was in the work place. If your boss or supervisor came to you asking for confidential information involved with the research you have done, what would your response be. I feel the best way to get out of that situation would be to turn the question around on them. Ask them the same question and put them in your shoes. Would they want you leaking confidential information about them? I think ethics is a touchy subject because I feel there is a big difference between the code of ethics PRSA follows and my personal code of ethics.
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I totally agree with you that the PRSA code of ethics is lacking in more ways than one. It's really surprising for such a well-known organization to have such outdated and unrealistic expectations.I think PRSA would benefit by expanding their codes of ethics and list real life examples that PR professionals have gone through.
ReplyDeleteWe do take ethics seriously in PR and I like how you have related its importance in our research. Confidentiality is key when we talk about ethics. I also agree with Clare in that the PRSA code of ethics is lacking ways of dealing with situations PR professionals deal with.
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